A multi-platform campaign to launch sci-fi TV Series


8 Leaf partnered with Zeros 2 Heroes Media to develop the strategy, design the digital campaign, and manage the production for the premiere of the multi-platform TV series Continuum. The series premiered on the Showcase network and was supported with digital extensions that provided fans with an online community, real world events, and narrative extensions that broadened the narrative world. The campaign provided a rich and dynamic experience that powered the series through 5 seasons and international acclaim.